Online reputation management can make the difference between your company enjoying optimized search engine results, or being held hostage by totally random search results.

An established online reputation for your brand assures potential customers will be able to search for your brand name and easily gather the information they need to act. Without this reputation, you can only hope that your website is returned among the top search results.

Consumers searching for your company or brand name often also look at related search results that you don’t control. These results may contain positive or negative claims concerning your company or brand image.

There are a number of factors that determine how customers who use search engines perceive your brand, such as:

  1. Is your company or brand image framed well or poorly?
  2. Is the information up-to-date?
  3. Is the information misleading or malicious?
  4. Is there any particular website or company spreading rumors about your brand?

When potential consumers come across information that misleads them or poorly influences their perception, it can negatively affect your organization’s investor relations, recruitment, and sales/revenue margins. However, with good online reputation management, you can influence that same information and alter those negative results.

Your search results, rankings, and online visibility can all be enhanced through effective online reputation management. Good search rankings and a positive public image are the ultimate goals of any such campaign, which can push any remaining bad publicity down the search engine listings and out of the public view.

We know the general public rarely views more than the first two pages of search engine results and often only skims through those results. Through interactive content in the form of video blogs, articles, regular blogs, podcasts, and infographics, you can develop good communication with the audience and increase your overall positive web presence.

To begin taking advantage of best practices when it comes to online reputation management, contact the professionals at iAM Marketing today.