True Pursuit

True Pursuit was a proposed personal development company. iAM Marketing was hired to create a product plan for True Pursuit streaming service apps and implement a series of prototype UI/UX designs for the company website.


Personal development is a 9.9 billion-dollar industry with many established players. True Pursuit’s several on-demand streaming service apps had no market presence or reputation, and the company had no plan in place to establish those assets or roll out their products.


IAM Marketing positioned True Pursuit as the “on-demand” personal development app, creating a detailed product plan that addressed every aspect from design to market placement to launch.

Services Provided

  • Complete product plan
  • Prototype UI/UX designs
  • Graphical branding
  • Product messaging


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