Challenges
Personal development is a 9.9 billion-dollar industry with many established players. True Pursuit’s several on-demand streaming service apps had no market presence or reputation, and the company had no plan in place to establish those assets or roll out their products.
Solution
IAM Marketing positioned True Pursuit as the “on-demand” personal development app, creating a detailed product plan that addressed every aspect from design to market placement to launch.
Services Provided
- Complete product plan
- Prototype UI/UX designs
- Graphical branding
- Product messaging
Results
